RJ Palano has been involved in the real estate business since 1979 and started in Western New York. A massive action kind of guy, Palano individually acquired a portfolio of over 300 single family homes and duplexes in Western New York during the 1980s. Palano left the land of the liberal consumer protected state of New York in the early 2000s and created a wholesale/retail operation based in Tampa, Florida. During the early 2000s, the wholesale operation covered the entire state of Florida and later in that decade, we added Charlotte, NC.

When the Great Recession hit, the Great Depression began for those who hung on to a lot of houses, especially in Florida and it created massive opportunities to acquire SFHs for pennys on the dollar.

We began the arduous task of examining REO tapes and acquiring properties in packages all over the country. This allowed us to make distinctions on where would be the best place to set up our new model for long term cash flow and appreciation. 

After acquiring houses in 12 states and over 50 cities, we settled into the Atlanta Metropolitan area.

Since that time, approximately 2010, we’ve bought and sold over 900 houses in this area to investors as well as built over 75 houses for hedge funds for their rent and hold portfolio.

While the model was being perfected, Palano traveled and spoke in multiple cities in  S Africa, Brazil, China, Singapore, Canada and other promotors in France and Australia  discovered him on the internet. At that time we were perfecting systems for scalability as we souced properties for wholesale, retail, turnkey for investors and our own porfolio.

That ship has left the harbor with no expectation of returning! Home values have soared and it doesnt make sense to buy houses in the current market where you are lucky to obtain a 5% cap rate. There are better opportunities that are easier and don't have the excitement of property managment and maintenence.

While being a member of BA. I've worked alongside some terrific peers and got involved in several startups with members, especially the late great Mike Theodore. Together , Mike and I got involved and stirred up a lot of excitement for others that followed us into and invested alongside of us.

Companies like Dugout Mugs, Kenneceted, Sku x, Crossfire, BH Capital to name a few.

When your an entrprenuer, it doesnt end at 5pm or on weekends. You do what it takes to be successful and one day you think your going to stop but you'll find out if you havent already you dont want to. I think it's because we are so use to creating business that we need a reson to get up, a purpose and thats what makes life so exciting and rewarding. 

Plan your work and work your plan and when you arrive you'll find out you still have gas in the tank and you keep on going...I tried to stop after covid, it was torture. I love helping others reach their goals and delighted to share info with like minded people.

BA has enriched my life financially and more importantly with friendships and camraderie .